The Toothy Moose Cabaret will be transformed Friday as Live Pro Wrestling hits the bar with a vengeance.
Mayhem At The Moose – put on by East Coast Bakery and Downtown Wrestling – will feature the wrestling you know and love in a brand new space, with the volume turned up to 11.
Organizer Ryan Fried hopes to delight current fans and bring in new ones for this incredible event.
“If you're a fan of wrestling, you'll love this. If you're not or if you're unfamiliar, you may love it even more,” he said.
“So many folks who never would have thought in a million years they'd come to a show have found themselves screaming at the bad guys partway through. It can just be so much fun to watch.”
There are such promotions around like Ultimate Championship Wrestling and Wrestling Unleashed, including Propellor Arcade's popular events, that serve the community in town. But Fried is going for something different.
“There's lots of pro wrestling for fans in the area, and I want to hit that 18-34 demographic of university students and downtown people. The Moose is almost like the new Dome,” he said.
“It's hip, hot and it's a dance spot on weekends. It's vastly an untapped market, and I can't wait to do a show and maybe get more people in.”
The show will feature the best wrestlers in the Maritimes, drag from Sasha Stratus, hip-hop artist J-Brew, a DJ and more. Wrestlers including former WWE Highlander Robbie McAllister, Thad Howett, JP Simms and more will be on-hand.
“It's such an art-form and there's so much to see here. Our special guest is Moon Mist, and they will have a great time with people and put on something special,” he said. “I truly feel like there's something for everyone here.”
For Fried, he says the sponsorship and people on-board are all also ready to put on a fabulous event with him.
“Jerry from East Coast Bakery is a gigantic wrestling fan. He gives away bagels, promotes the shows, and it's so nice to see how much he cares,” he said. “Downtown Wrestling is a promotion. But we look at this as a showcase of the best wrestlers from all promotions coming together.”
Fried – who has been a ring announcer and in the business for years – calls this show his love letter to Maritime wrestling.
“We originally wanted this show back in March 2020 and we obviously didn't get to do it. We were shut down for COVID-19 three weeks before the show,” he said.
“This has been three years in the making. It's a long time coming, and honestly, I couldn't be happier this is here. I just want to show everything we have.”
The big thing for Fried is growing the audience and introducing people who may love wrestling and want to come back out.
“People who haven't been exposed are absolutely welcome. We want them to have the time of their lives at the show. Nothing compares,” he said.
“It's a stunt show, a rock concert, a drag show and acrobatics all in one. It's live in front of you and there are no second takes. The spectacle of it is amazing.”
While events happen at arenas or breweries, Fried is pumped to bring this to a club and do something entirely different.
“With the lights, sound and production, it will be amazing to use the space fully. It will be something immersive and new, and I hope this is the first in a series,” he said.
“I'd really love to just keep pushing the limits and have big, amazing shows that people can enjoy.”
Wrestling represents so many different disciplines and art-forms coming together in a show, and Fried plans to encapsulate that.
“It's just this raw form of entertainment. At its core, you put two people in a closed space, tell them to fight, and it's so visceral,” he said.
“This is a different style to the '60s and '70s Grand Pre wrestling, and such a cool venue. I can't wait to get wrestling fans and new people. It's been a show a long time coming and it will be impossible not to have a good time.”
Live Pro Wrestling show Mayhem At The Moose will be Friday, November 18 with belltime at 8:30 p.m. It will be at the Toothy Moose on Argyle St. Tickets are $25 advance and $30 at the door.
More information can be found online.