MADD Canada's Halifax chapter is holding its annual dress drive at Sunnyside Mall in Bedford this weekend.
The event helps youth facing economic barriers find an affordable prom dress while also raising awareness about impaired driving.
Anissa MacLeod is MADD Canada's Atlantic director and says there are about 300 new and gently-used dresses to choose from this year.
"We've been extremely fortunate over the past couple of years to have stores like Annabell's Fashions and Beautiful donate substantial amounts of new dresses," she says. "And then we have dresses from people who... want to see someone just as happy with the prom dress they maybe got the chance to wear once."
MacLeod says when purchasing the dress, students are educated about the dangers of impaired driving especially around prom time.
"We ask them to have a conversation with a parent or guardian at home to never get into a car with someone who is impaired by alcohol or drugs, or to never drive impaired themselves," she says.
Each dress sells for $30 which goes toward supporting a local family who has been impacted by impaired driving.
MacLeod says the dress drive is an important event for MADD Halifax.
"That smile on the student's face that they have found a dress, the opportunity to speak to them about the dangers of impaired driving and to help fund a family who has been victimized, it's an all around win-win-win situation," she says.
The dress drive is being held at Sunnyside Mall on Saturday and Sunday from 12-5 p.m. in a storefront near the Shoppers Drug Mart entrance.