Spring Garden Road's iconic Mills Brothers building will soon be facing the wrecking ball.
The old building and neighbouring structures will be coming down to make way for a $100 million mixed-use development.
Executive director of the Spring Garden Area Business Association, Sue Uteck, says the whole block between Queen and Birmingham streets will be demolished this spring.
She says it will be sad to see the century-old building go, but something more accessible is needed.
Uteck tells NEWS 95.7's Todd Veinotte having more people live in the area will attract new businesses.
"On the residential side, if it's anything like The Doyle, it's going to be an instant sellout," she says.
"I expect to retain and gain more local and national retail activity in this area."
She says the development will coincide with the $10 million Spring Garden Road streetscape project planned for 2021.
Uteck adds the association will be working hand in hand with city hall to "avoid another Argyle disaster."