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Tourism Nova Scotia opens applications for industry support programs

Applications have opened for three programs that aim to support Nova Scotia tourism businesses with development and marketing
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The Citadel Hill clock tower in downtown Halifax (Meghan Groff/HalifaxToday.ca)

Applications are now open for three Tourism Nova Scotia programs that aim to support businesses in the province with development and marketing.

On April 14, Nova Scotia announced the three programs will provide more than $2 million in funding to participants to support their 2021 and 2022 development and marketing efforts.

"We're proud to once again offer these programs to support Nova Scotia's tourism industry,” Michele Saran, Tourism Nova Scotia’s CEO, said in a news release. “This type of support is much needed as the industry continues to experience the impacts of COVID-19. These programs have proven results —generating sales, awareness and digital adoption for our participants and the industry as a whole."

The three programs include the Digital Content Marketing Program, the RADIATE Tourism Program and the Tourism Digital Assistance Program. Each program was offered in the past including last year.

Businesses that qualify for the programs include those focused on tourism and targeting travellers such as restaurants, outdoor adventure operators, attractions and those focused on accommodations and events.

While each program focuses on development and marketing, each one targets specific needs a business may require.

The Digital Content Marketing Program will help tourism businesses and organizations create online marketing campaigns with photos and videos.

The RADIATE Tourism Program will help businesses develop tourism packages and up to $5,000 in digital marketing support.

“Based on our research, we’ve looked at what will appeal to our Nova Scotia and the Maritime markets, and we work with the businesses to help develop those travel packages that will appeal,” Darlene MacDonald, Tourism Nova Scotia’s Director of Sector Development, said. “Certainly, what we’ve seen last year when we delivered these programs was, it was a great opportunity for businesses to reposition and develop packages that also enabled us to rediscover Nova Scotia.”

The third program, called the Tourism Digital Assistance Program, is offered in partnership with Digital Nova Scotia.

It offers participants up to $5,000 in services from digital consultants for aspects such as website development, digital marketing and e-commerce tools.

“It’s a great win-win program because we’re supporting both the tourism businesses, but also supporting the many digital service providers throughout the province, so it’s benefitting those two sectors,” MacDonald told NEWS 95.7’s The Rick Howe Show.

“We’re really fortunate in Nova Scotia to both have Digital Nova Scotia as an organization but to have the diversity and extent of digital providers from one end of the province to another.”

Both the Digital Content Marketing Program and the RADIATE Tourism Program have application deadlines of April 28.

The Tourism Digital Assistance Program’s deadline is May 5.

“For the most part, what we’re doing is working with businesses and providing the services to enable them to do business,” she said. “So, we’re not cutting cheques.”

More information on the programs and how to apply can be found on Tourism Nova Scotia’s website.



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Chris Stoodley

About the Author: Chris Stoodley

Chris was born and raised in Halifax. After graduating from the journalism program at King's, he started as CityNews Halifax's weekend editor.
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