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Political parties are getting ruthlessly efficient at finding votes. Is it bad for democracy?

In September's election, the federal Liberals won the right to govern with the support of less than a third of voters, a record low for a ruling party.

In September's election, the federal Liberals won the right to govern with the support of less than a third of voters, a record low for a ruling party. They achieved this by hyper-targeting ridings they knew could change the result, and ignoring ones that couldn't. With the example of the past two elections to go on, other parties are following suit in aiming for maximum vote efficiency.

What happens when the best strategy to win involves ignoring most of the population? Is this a natural outcome of a longstanding strategy, or a warning that our governments are getting less representative every time we go to the polls?

GUEST: Stephen Maher, journalist and writer

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