New colours and logo for Derek Jeter’s Marlins
Posted Nov 15, 2018 05:42:43 PM.
This article is more than 5 years old.
MIAMI — The Miami Marlins have unveiled new colours and a new logo in a rebranding effort under Derek Jeter’s year-old ownership regime, and the old orange is out.
Blue, black, red and grey and the new colours. The logo features a darting marlin above baseball seams and “Miami” in script.
The Marlins said they chose colours found in the large variety of cultural flags flown in South Florida. They said the script was influenced by typography commonly found in Latin-American culture, with a font style and accent colours reminiscent of the 1950s Miami Marlins minor league team, as well as the Havana Sugar Kings of the same era.
With the changes, the franchise further distances itself from the unpopular former owner, Jeffrey Loria. He changed the colours and logo when the Marlins moved into a new ballpark in 2012.
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