Good Robot is paying ‘micro-influencers’ to drink craft beer
Posted Aug 15, 2021 09:05:02 PM.
A Halifax brewery has launched a “micro-influencer” campaign where it'll pay nearly anyone to drink craft beer and post about it to social media.
Good Robot Brewing Co. will pay $1 to people who drink one of the brewery's beers, post about it on Instagram and tag the company's page.
“We just thought it'd be fun where we have such a large online following and our company is all about celebrating camaraderie which has been difficult to do during COVID,” Joshua Counsil, one of Good Robot's founders, said. “We thought it'd be fun to turn this into an online virtual bar experience.”
The steps are quite simple.
Currently, qualifying social media posts can only be made about five of Good Robot's brews: Creature Feature IPA, Diablo Mexican Lager, The Fizz: Moon Mist, Uncle Giggles APA and Ten Thousand Pound Pilsner.
Pick up one of those at one of 90 NSLC stores and snap a photo to post on your Instagram account.
In your post, you must tag the company's page (@goodrobotbrew) and include the hashtag #ad or #sponsored.
Then, Good Robot will send you a direct message and send a $1 e-transfer.
However, there are a few rules and qualifications a potential micro-influencer must first meet.
Your Instagram account must have fewer than 10,000 followers, it must be a public profile and you must have made at least one post before Aug. 9.
Only one post per product can be made per week, meaning micro-influencers can only be paid five times — or $5 — a week. On top of that, posts must remain on your page for at least 30 days.
Other rules include being 19 or older, having a valid email address, owning a Canadian bank account that can accept e-transfers and being a Nova Scotia resident.
While only Nova Scotians are currently able to participate, Counsil said the campaign has grown to become Canada-wide and that the company might change that requirement.
The campaign was announced on Aug. 9 and officially ends on Nov. 14.
So far, around 100 people have participated in the campaign and made posts, but there's no maximum number of people who can participate.
“If people get a kick out of it, a good laugh, that's a win,” he said. “It's something fun and talkable at a time when the hospitality industry is really struggling.”
