Unique socks and more at Sock It To Ya

Rachel Sadofsky Budovitch, owner of Sock It To Ya, is this week’s midweek mugging recipient.

Located at 5431 Doyle St., Sock It To Ya offers hosiery, lingerie, leggings, Spanx, accessories and—of course—socks.

“We’ll always have socks, and then you never know what you’re going to find here,” Budovitch said.

Budovitch, who previously worked in business with her family, decided to opened Sock It To Ya when she couldn’t find what she wanted in the city.

“My brother lived in Montreal at the time, and there was a sock store there that I thought was great,” she said. “And I went to buy something in hosiery here, and I could not find it…I just went out on a limb and opened this store without much thought.”

The store has products for women, men and children. Budovitch said she sees a wide demographic of customers as, “socks cater to every age group.”

“The customers are pretty nice and happy, it’s just a fun business,” Budovitch said.

Sock It To Ya began with basic socks, and has since expanded to include a wide selection of novelty and patterned socks.

The socks feature a variety of fun and colourful graphic designs, such as donuts, sloths and emojis.

Budovitch said the rise in novelty socks has been surprising, but welcome. She said she believes the demand for unique socks reflects a changing workplace.

“My gut is that men…aren’t wearing suit and ties so much anymore,” she said. “Their ties used to be their statement and now…the socks become the statement.”

She said the patterned socks also make a great gift.

“Teachers have always been a great customer because it’s always been a fun thing for them, and for their kids to relate with,” she said.

After over 30 years in business, Budovitch said when looking for styles to carry, she follows her intuition.

“I go with gut,” she said. “I just completely go with gut, what I like, what I feel.”

While the popularity of certain socks changes with the seasons, Budovitch said there’s one pattern she knows will always do well in a city like Halifax.

“You can always find argyle,” she said. “Argyle in the Maritimes never goes out of style.”