Goodbye Metro Transit, hello Halifax Transit
Posted Jul 16, 2014 07:11:57 AM.
This article is more than 5 years old.
The next phase of a new Halifax branding campaign was revealed yesterday with the unveiling of a new name and new look for transit in the municipality.
The name change is already in effect but it will take time to migrate all of the logos over from Metro to Halifax Transit.
Eventually the blue and white logo will be on all of the buses and ferries.
Mayor Mike Savage said the rollout of the new brand is about creating a positive image of the city.
“It’s one thing to see the Halifax brand on paper but to see it in full colour on the side of a 40-foot bus, it’s quite something,” said Savage. “The brand has generated a lot of interest, and it’s been great to watch as it has taken hold, with many residents and businesses across the region making it their own. I think that enthusiasm is only going to grow when people start seeing this and other Halifax Transit buses like it around the city.”
Director Eddie Robar said this will be a multi-year transformation.
“Every single day in this region, residents take more than 100,000 trips on 300 buses and four harbour ferries,” said Robar. “We are committed to making every one of those trips as smooth and reliable as possible. This name change is the first in a series of steps that will improve Halifax Transit’s ability to meet the changing needs of our passengers and to deliver on the municipality’s brand promise to be bold and forward-thinking.”
Along with a new look, the transit authority will be adding new live-tracking technology to help riders know exactly where their bus is along its route.
A public consultation is planned for this fall as part of an overhaul to all of the bus routes and schedules around Halifax.
